Websites are essential tools to incorporate web marketing strategies. But, between a lack of means and skills, it is not easy to find the right solutions. CMS (Content Delivery System), like WordPress and Wix, has changed the development of websites. We will explain why choose WordPress over Wix is better, even if it means calling on a professional.

What do WordPress and Wix offer?

WordPress is an open-source CMS, that is to say, developed to be free and freely redistributable. In other words, you can install WordPress on any host. The latter then allows you to install a theme (free or paid) and plug-ins to enhance it with additional functionality.

However, the WordPress CMS requires some technical skills, in particular in “Back End” (the nonvisible part of your site).

Wix works a little differently. It is a turnkey solution that allows you to create websites without having to write a single line of code. It works through a “click-and-drop” system, with customization options (colors, fonts, etc.).

Wix sites are therefore already hosted, you have no choice. It can be used free of charge in a very limited version. To have a professional and optimized site, you will have to pay.

More flexible

Wix has the advantage of being easy to use and intuitive. It offers more than 300 templates to customize. But it is not as flexible and scalable as WordPress. WordPress offers thousands of themes with easy-to-execute customization options.

And if you take the time to read some tutorials, it is possible to free yourself from the basic customization options of your theme, to create a unique site. Which will never be the case with Wix?

Thanks to extensions (called plug-ins), it’s easy to enhance your WordPress site with multiple functionalities, such as complex contact forms, multilingual options or to transform it into a commercial site.

This extension system, therefore, makes it possible to evolve your site more easily according to your needs. If some options of this kind exist at Wix, some like e-commerce are paid in addition to your subscription.

More efficient

Be aware that Wix sites are not basic responsive. For your site to fit your screen size, you will need to pay for an additional mobile version. Most WordPress themes already have a responsive design. You don’t have to worry about it or almost.

Wix sites are also very heavy because they are developed in Javascript. They are hosted on shared servers. The response time of the latter can, therefore, be quite long. It’s hard to reduce it without affecting the user experience. The loading time is a parameter that greatly affects your SEO.

At the same time, sites running WordPress are thus lighter because they are based on other technologies. It is possible to optimize them through cache extensions or some technical adjustments if you call on a professional.

On the e-commerce side, Wix can be a solution for a small business that is starting up. But you will soon be limited. Shipping and charging options are quite limited. Their e-commerce solution is also not entirely in accordance with French law, which can become a long-term problem. With WordPress, installing the Woocommerce extension should give you lots of possibilities … and very few limitations if you’re ready to use some code.

Better SEO optimization

As mentioned above, Wix is based on Javascript technology. A large part of the tags is thus used for graphic purposes. Which does not help search engines like Google to index and reference these sites? Similarly, the free version does not allow any SEO optimization: the URLs are not customizable, the alt tags, the title, and meta tags and redirects, the robot.txt file cannot be modified, etc.

Many Wix sites never reach the first page of search results. With WordPress, most of these options are free natively or with the installation of a plug-in.

Your site is yours

With Wix, your site never really belongs to you. As long as you use their service there is no problem. But if one day you decide to upgrade your site and you want to change your web host, you will not be able to migrate your site. We will have to start all over again.

With WordPress, your domain name and your website belong to you. You can change web hosting without having to start over.

Why WordPress is better than Wix? (Best value for money)

In short, Wix may seem like a good solution apparently for very small businesses: intuitive and easy to use, fast. But it has too many faults to be an effective communication medium: too rigid, in terms of SEO optimization it’s not so great, not very scalable … Not to mention the fact that to have a sufficiently professional site (without advertising, with a domain name …), you will have to pay (up to around $294 per year)! With a strong caring community and a little bit of elbow grease, WordPress offers more flexibility and possibilities for free with rich varieties of plugins and themes.