WebHostingAdvices presents the last step in his dossier “The New Website Launch – Web Hosting Fundamentals”.

Once the testing phase is over, the site, currently on a development environment, will be transferred to a production server.

Here is a set of points to check during this last phase of the project.

Hosting your website

A web host is a company that owns servers, on which information relating to your website is stored, without it, your new website launch would not be possible.

There are several types of hosting, the most common of which are Shared hosting and Dedicated hosting.

Shared hosting is the most economical solution – count between $1.99 and $5 per month. In terms of operation: several websites share the resources of a single server.

This operation is suitable for a site that does not consume server resources or bandwidth. The loading speed will not be impacted by the technical capabilities of shared hosting.

Dedicated hosting is suitable for a larger website, receiving more than 30,000 visits per month. In this case, the site will have a server for it alone.

On the pricing side, the note will be a little higher, with a cost of around $100 per month.

There are 2 other types of hosting: VPS hosting (which is a much better form of shared hosting) and Cloud hosting (which is a “mix” between shared and dedicated).

Optimizing SEO for your website

When putting online, you must have verified that the website is optimized for SEO, in particular concerning the following points:

  • Each page must include titles (H1, H2,…) correctly hierarchized, and meta-descriptions
  • You have to check the page loading time and think about optimizing the size of the images. A site that is slow to load will be penalized by Google in addition to scaring away your visitors.
  • The site must be displayed optimally on PC as on mobile or tablet: it must be developed in responsive web design.
  • Check that all pages can be visited by robots: to do this, configure the robots.txt file

Submit your website to Google

This is to indicate to Google the new existence of your site so that the robot comes to crawl (analyze) your content to index it. During searches of Internet users, your site will then be visible in the search results.

To submit your site to Google, you must fill out a submission form, here is the link:

https://www.google.com/webmasters/tools/submit-url

Make sure your site is properly indexed using Google Search Console

Google Search Console is a free service from Google which allows you to check whether your website is well SEO optimized in Google.

The tool also optimizes its positioning in search engine results.

In particular, it allows you to:

  • Know the number of requests from Internet users on certain keywords
  • Know how often the Google robot indexes the site
  • Know on which pages there are links to your site
  • Know the statistics of your site

Among much other information!

Support the launch of your site with a marketing strategy, particularly on social networks

Once your new website launch is done and online, you will have to make it known. This will notably involve marketing. Free, as paid elsewhere if your budget allows it.

But also by a presence on social networks. It will be necessary to determine which networks you wish to be present while taking into account the resources available to manage this part: it takes time and content, as many as there are networks!

Why use social media? Several reasons, depending on your needs: facilitate your communication with your customers and prospects, strengthen your customer relationship, generate new business opportunities, generate traffic to your site, develop your community, increase your notoriety and keep watch.

Google Analytics: integrate the statistical analysis tool into your site

It is recommended to install a tool to analyze traffic. It provides feedback on the pages visited, conversion rates, etc.

Tools such as Google Analytics make it possible to know the behavior of Internet users on its website.

As soon as it is put online, the tool is able to provide usage statistics: number and duration of visits, bounce rate, geographic origin of connections, etc.

Subsequently, these tools will allow you to make decisions to implement changes in the short, medium or long term both on the site and on your web marketing campaigns.