The internet is a vast universe where many platforms and websites collide. Everyone wishes to gain a presence and an important place in the web. To be widely recognized and visible in the big world wide web. But to achieve that there are many assets you can rely on for that. Among these assets, there is the domain name. To achieve optimal digital communication, the purchase of a domain name is one of the essential elements to think about. This is a true banner for your website, so your SEO. Hence the importance of having to buy a domain name for your website.

The purchase of the domain name: in increasing demand

According to a study made by AFNIC (French Association for Internet Naming in Cooperation) and published in 2017, the domain name market in the world is constantly growing. At the end of 2017, there were around 343 million reserved domain names in the world:

  • 172 million “Legacy TLD” (.COM, .NET, .ORG, etc.)
  • 24 million “new top-level domains or nTLDs” (.NAME, .PRO, .XYZ)
  • and 147 million geographic extensions “ccTLDs or GeoTLDs” (.FR, .BE, .EU).

This shows the place of domain names and their importance in recent years. Nowadays buying and having a domain name is relatively easy thanks to the existence of many hosting platforms and registrars.

Buying domain name: why?

When creating a brand or business website, the first thing you need to think about is to reserve a domain name. This is an essential step to put your website online to make sales, information, support, promote your activities, among others. The domain name represents the first visual identity of your brand or company within the internet. Without a domain name, it’s impossible for people to see you. Your presence in search engines such as Google, Yahoo, Bing, among others, is conditioned by the domain name. This is the real online business card of your brand. Given its importance, it should not be chosen anyhow.

With Namecheap, accredited registrar, buy your domain name for a very cheap price!

If you don’t mind paying a few more dollars for your domain name, you can always choose to buy your domain elsewhere like from your webhosting provider, the domain name will cost you more, but having and handling your domain name and your website files at the same place can be convenient.

How to register your domain name?

Before proceeding with the domain name purchase, it is important to consider some important aspects. You can choose your domain name depending on the extension. Despite the extension .com domain name occupies the first place of the privileged! There are other types such as geolocalised extensions like domain name .fr or .it, .be, .ca …, related to an activity (.org, .store, .pro …), and even exotic (.wang , .X Y Z, …).

You can also choose to buy your domain name taking into account its length. The most ideal is the one that will be the easiest to remember, the easier to pronounce, the one that will better refer to your brand or company, … you can also choose your domain name consisting of keywords or “brand” oriented, domain names with or without dashes, …

Conclusion of the purchase of a domain name:

We can say that buying a domain name should be one of your priorities when you decide to create your website. This choice should be a good part of your strategy. But also, even before creating your website, simply to reserve your brand name, corporate, which may not be free later!

That is to say that if you aim for a certain visibility and development of your brand image in the medium and long term, it is important to reserve your domain name and the extension you want.

Choose your domain name book it in a few minutes starting for a price less than $10 / year.

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